Suregrass

Suregrass is a conceptual campaign for a genetically engineered, hard-wearing grass designed to support planetary terraforming. While the product's use case was intentionally left open, our team chose to position it as a breakthrough biotech solution for creating Earth-like environments on distant planets, preparing them for future human habitation. Developed as a collaborative, team-based project, it explores how AI tools can be leveraged throughout the creative process, from generating imagery and product visuals to scripting, voiceovers, branding, and video content, to bring a speculative product to life. We used a range of AI tools to support various stages of the project, including rapid logo iteration and exploration, which helped us quickly refine ideas before manually finalizing the design. AI also assisted in writing the voiceover script, describing storyboard frames, and generating images for key scenes. These assets were then used to produce a promotional video, complete with an AI-generated voiceover in the style of Morgan Freeman.