PregLem is a Swiss biopharmaceutical brand of Gedeon Richter that specializes in women’s reproductive health, focusing on innovative treatments for conditions such as uterine fibroids and endometriosis. Known for its science-led approach, PregLem addresses unmet medical needs in gynecology through targeted, research-driven therapies. As part of its commitment to empowering women with reproductive choices, the company launched the "Be ready, whenever you're ready" campaign to encourage open conversations around fertility preservation, specifically egg freezing. The campaign provides clear, factual information to help women better understand the process, its benefits, and the associated costs. The production involved three female models who would represent the typical target demographic. Each was given a name, and a back-story as to why they would like to freeze their eggs. Each then had a photoshoot, on location, to create the image assets for the website.
