Bayer Aspirin

Bayer Aspirin is a leading painkiller with a long history of use in the treatment of pain, inflammation, and fever. Its active ingredient, acetylsalicylic acid, also has anticoagulant properties, making it a common prescription for patients with cardiovascular (CV) conditions to help reduce the risk of heart attacks and strokes, in addition to its over-the-counter applications. Despite its clinical effectiveness, patient adherence remains a significant challenge among those with CV conditions. In response to this issue, Bayer launched a campaign within its cardiovascular brand, aimed at educating healthcare professionals on the underlying barriers to adherence and the role they can play in supporting patients more effectively.

Objective

Improve adherence among cardiovascular patients by equipping healthcare professionals with insights into adherence barriers and practical tools to support their patients.

Solution

An interactive guide was developed featuring patient profiles, adherence data, and practical strategies for HCPs. The guide was supported by a digital campaign including targeted ads, emails, and mobile wallet notifications to drive engagement.

ClienT

Bayer

Deliverables

Digital campaign