Bayer Aspirin

Bayer Aspirin is a leading painkiller with a long history of use for pain relief, inflammation, and fever reduction. Its active ingredient, acetylsalicylic acid, also has anticoagulant properties, making it commonly prescribed to patients with cardiovascular (CV) conditions to help reduce the risk of heart attacks and strokes, alongside its over-the-counter applications. Despite its benefits, adherence remains a common challenge among CV patients. In response, Bayer launched a campaign under its cardiovascular brand aimed at informing healthcare professionals about the barriers patients face that lead to non-adherence. The key deliverable was an interactive guide featuring patient profiles, adherence statistics, and practical advice for addressing adherence challenges. To support this, HCPs were engaged through a digital ad campaign, targeted emails, and occasional updates sent directly to users’ phones via wallet apps.