Tesco Bank is the retail banking arm of the UK based Tesco supermarket company. Formed in 1997, the bank has been wholly owned by Tesco plc since 2008 and has around 6 million customers.
Building on an established brand identity, Tesco Bank required a new digital marketing campaign to increase their customer conversion rate while simultaneously promoting their new Rewards Clubcard credit card. As the company aims to make banking and insurance simple as well as rewarding, the overall style is modern and clean, with a subdued colour palette. This aesthetic had to transfer seamlessly to the new campaign for a coherent experience.