Flexbasis is an enterprise resource management tool (ERP) that has been designed with a wide range of organisations and sectors in mind. As well incorporating a CRM system, the software makes it easy for users to manage staff and sales information.
In branding Flexbasis, a modern and clean logotype was called for. The geometric characters have a contemporary feel and the cleanness and strength of the line weight, combined with the stability of the slab-serifs convey a dependable and professional feel. The slightly curved lines of the "x" play on the "flexible" nature of the tool.